With over 553 million monthly active users globally, Pinterest has evolved into a powerful marketing channel with remarkably high commercial intent.
Unlike scrolling mindlessly through feeds, Pinterest users are deliberately searching for ideas — making them exceptionally receptive to relevant brand messaging.
For businesses looking to tap into this unique opportunity, a specialized Pinterest ads agency offers the expertise, creative vision, and technical knowledge to transform Pinterest’s highly engaged audience into loyal customers.
In this post we will dive a bit deeper into what Pinterest ads agencies do and how to pick the best one!
What is a Pinterest Ads Agency?
A Pinterest ads agency is a specialized marketing partner that focuses exclusively or predominantly on creating, managing, and optimizing advertising campaigns on the Pinterest platform.
Unlike general social media agencies that spread their expertise across multiple platforms, Pinterest-focused agencies have developed deep platform knowledge, including Pinterest’s unique algorithm behaviors, user psychology, and creative best practices.
These specialized agencies typically offer end-to-end Pinterest marketing services, from account setup and strategic planning to creative development, campaign management, and detailed performance analysis.
They understand the nuances that differentiate Pinterest from other platforms — particularly its longer content lifespan, search-like discovery mechanics, and the planning-oriented mindset of its users.
Pinterest advertising agencies are particularly valuable for:
- E-commerce brands seeking to drive direct product discovery and sales
- Lifestyle brands that align with Pinterest’s core categories (fashion, home, beauty, food, travel)
- Service businesses targeting life events or planning moments (wedding services, home renovation, financial planning)
- B2B companies in visual industries (design, architecture, marketing)
Why Pinterest Should Be Part of Your Marketing Strategy
Pinterest occupies a unique position in the digital marketing landscape.
Unlike most social platforms focused on what’s happening now, Pinterest is where users plan for the future — whether that’s tonight’s dinner, next month’s home renovation, or next year’s wedding.
This planning mindset creates exceptional opportunities for brands to influence decisions early in the buyer journey.
The platform’s demographics also offer compelling reasons for brands to invest in Pinterest marketing. While the user base has diversified significantly in recent years, Pinterest still maintains strength with valuable consumer segments:
- 76% of Pinterest users are female, though male usage continues to grow
- The platform reaches 45% of all US women aged 25-54
- Pinterest users have 30% higher average purchase value than users from other social platforms
- 85% of Pinners say they use Pinterest to plan new projects
From an ROI perspective, Pinterest offers several advantages over other digital channels:
- Pins have a remarkably long lifespan — sometimes continuing to drive engagement for months or years (compared to hours or days on other platforms)
- The platform functions as a visual search engine, allowing your content to be discovered when users search for relevant terms
- Shopping features are deeply integrated into the platform experience, creating seamless paths to purchase
Services Offered by a Pinterest Ads Agency
A full-service Pinterest ads agency typically provides comprehensive support across all aspects of Pinterest marketing.
Pinterest Account Setup and Optimization
Professional setup ensures your Pinterest presence is built for advertising success from day one.
This includes business verification, proper tag implementation, and strategic board organization that aligns with both your brand goals and Pinterest’s search patterns.
Strategic Pinterest Marketing Planning
This process identifies your ideal Pinterest audience segments, analyzes competitive positioning, and creates a content roadmap aligned with Pinterest’s unique seasonal planning cycles.
Creative Development for Pins and Campaigns
Platform-specific creative design follows Pinterest best practices while maintaining brand consistency.
Campaign Management and Optimization
Ongoing campaign management ensures your Pinterest advertising budget delivers maximum impact. This would include sophisticated audience targeting, regular bid optimizations, and performance-based creative refreshes to maintain engagement over time.
Pinterest SEO and Keyword Research
SEO and Keyword Research identifies high-volume search terms specific to Pinterest user behavior and strategically incorporates them across your Pins, boards, and campaigns.
Analytics and Performance Reporting
Agency packages may also include custom dashboards for tracking key metrics, conversion attribution analysis, and actionable insights for continuous strategy refinement.
Pinterest Shopping and Catalog Management
E-commerce optimization connects your product catalog directly to the Pinterest shopping ecosystem.
The Pinterest Ads Creation Process
Developing effective Pinterest advertising campaigns involves a structured approach that balances creative excellence with technical precision.
Here’s how professional Pinterest ads agencies typically approach the process:
1. Strategic Foundation
The process begins with developing a deep understanding of your business goals, target audience, and competitive positioning.
Agencies usually start by analyzing your existing Pinterest presence (if any), identifying key performance indicators, and establishing clear campaign objectives.
2. Creative Concept Development
Based on the strategic foundation, the agency develops creative concepts designed specifically for Pinterest’s unique visual environment.
- Standard Pins: Static images with descriptive text
- Video Pins: Motion content that automatically plays in feeds
- Carousel Pins: Multiple images users can swipe through
- Shopping Pins: Product Pins with direct purchase capabilities
- Collections: Curated groups of products that users can browse
3. Targeting Strategy
Pinterest offers sophisticated targeting capabilities that allow precise audience definition:
- Interest targeting based on user pinning behaviors
- Keyword targeting to reach users actively searching
- Audience targeting including customer lists and lookalikes
- Demographic targeting for age, gender, and location
- Behavioral targeting based on engagement patterns
A skilled Pinterest ads agency will develop a layered targeting approach, often using different strategies for prospecting versus retargeting campaigns.
4. Campaign Launch and Management
Once creative assets and targeting strategies are approved, campaigns are structured and launched:
- Setting up the campaign hierarchy within Pinterest Ads Manager
- Configuring budgets and bidding strategies
- Implementing the Pinterest tag for conversion tracking
- Establishing campaign flight dates and pacing
5. Ongoing Optimization
After launch, the agency continuously monitors performance and makes data-driven adjustments:
- Creative optimization based on engagement metrics
- Audience refinement to focus budget on top-performing segments
- Bid adjustments to maintain competitive positioning
- Budget reallocation to highest-performing campaigns
6. Scaling and Expansion
As successful patterns emerge, the agency works to scale winning approaches:
- Expanding budget for high-performing campaigns
- Testing new audience segments based on initial results
- Developing new creative based on performance insights
- Exploring additional Pinterest ad formats
How to Choose the Right Pinterest Ads Agency
Selecting the ideal Pinterest advertising partner requires careful evaluation. At the end of the day, it is about people and the quality of your account manager, but still there are a couple of things that you should keep in mind:
Specialized Pinterest Expertise
Look for agencies that demonstrate deep Pinterest-specific knowledge, not just general social media expertise. Ask detailed questions about:
- Pinterest-specific case studies and results
- Their understanding of recent Pinterest algorithm changes
- Pinterest advertising certification or partnership status
- Their familiarity with Pinterest’s unique user psychology
Creative Capabilities
Since Pinterest is fundamentally a visual platform, assess the agency’s creative abilities:
- Review their portfolio specifically for Pinterest creative examples
- Evaluate whether their aesthetic aligns with your brand and Pinterest’s environment
- Determine if they have in-house design capabilities or outsource
- Ask about their process for continual creative refreshment
Data-Driven Approach
Effective Pinterest advertising requires sophisticated data analysis and optimization:
- Inquire about their analytics capabilities and reporting frameworks
- Ask how they approach testing and what metrics they prioritize
- Discuss their process for optimizing campaigns based on performance data
- Evaluate their understanding of attribution modeling for Pinterest
Transparency and Communication
Your agency relationship should be built on clear communication and transparency:
- Ensure complete visibility into campaign performance and spending
- Establish clear communication channels and response expectations
- Define reporting frequency and format
- Discuss how strategy adjustments and pivots are handled
Pricing Structure
Pinterest agencies typically offer several pricing models:
- Percentage of ad spend
- The range can be quite wide, starting at 15-20% for smaller budgets going all the way down to 3-5% for bigger budgets — all depends on negotiations.
- Flat monthly management fee (ranging from $1,500-$10,000+ depending on complexity)
- Performance-based fees tied to specific results
- Hybrid models combining fixed fees with performance incentives
Discuss which model aligns best with your business goals and budget constraints.
Pinterest Ads Best Practices in 2025
Staying current with Pinterest’s evolving best practices is essential for campaign success.
Visual Excellence
- Use high-quality, vertically-oriented images (2:3 aspect ratio is ideal)
- Embrace clean, uncluttered designs that provide visual clarity
- Incorporate your brand elements subtly but consistently
- Consider seasonal color palettes that align with Pinterest trends
- Test both lifestyle imagery and product-focused content
Content Strategy
- Create content that solves problems or provides inspiration
- Use descriptive, keyword-rich Pin titles and descriptions
- Develop content series that tell a cohesive brand story
- Balance promotional content with valuable inspiration
Technical Optimization
- Implement the Pinterest tag across your entire website
- Set up enhanced match for improved attribution
- Leverage automated bidding strategies for efficiency
- Connect your product catalog for shopping campaigns
Platform Integration
- Coordinate Pinterest campaigns with your broader marketing calendar
- Create separate landing pages optimized for Pinterest traffic
- Develop cross-platform retargeting strategies
- Use Pinterest insights to inform content on other channels
Pricing and ROI: What to Expect from Pinterest Advertising
Understanding the financial aspects of Pinterest advertising helps set realistic expectations.
Typical Ad Costs
- Pinterest CPMs (cost per thousand impressions) typically range from $2-$5
- Click costs average $0.10-$1.50 depending on industry and competition
- Conversion costs vary widely but often compare favorably to Instagram and Facebook
ROI Expectations
- Initial testing phase (1-2 months): Focus on learning and optimizing
- Growth phase (months 3-6): Improving efficiency and scaling successful tactics
- Maturity phase (6+ months): Maximizing return and expanding reach
Pinterest often delivers stronger ROI for:
- Products with visual appeal and higher price points
- Seasonal businesses that align with planning cycles
- Brands in Pinterest’s core verticals (fashion, home, beauty, food)
Agency Value Enhancement
A specialized Pinterest agency typically improves your return through:
- Reduced learning curve and costly mistakes
- Creative expertise optimized for the platform
- Sophisticated targeting and optimization strategies
- Economies of scale from managing multiple accounts
- Early access to beta features and platform updates
Conclusion
As Pinterest continues to evolve as a unique combination of visual search engine, inspiration hub, and shopping platform, the value of specialized expertise becomes increasingly apparent. A dedicated Pinterest ads agency brings the strategic vision, creative capabilities, and technical knowledge needed to transform Pinterest’s highly intentional audience into your brand’s community of customers.
The platform’s distinct advantages — including its planning-focused user mindset, extended content lifespan, and seamless shopping features — create unparalleled opportunities for brands willing to invest in Pinterest-specific strategies. Whether you’re an e-commerce brand seeking direct sales, a service business targeting major life moments, or a B2B company in a visual industry, Pinterest’s unique ecosystem offers valuable growth potential when approached with expertise and creativity.
By partnering with the right Pinterest advertising specialists, you gain not just tactical campaign management but strategic insights that can influence your broader marketing approach. In the increasingly crowded digital landscape, Pinterest’s distinct combination of search intent and visual discovery provides a powerful alternative to both traditional search advertising and conventional social media marketing — delivering value throughout the customer journey from initial inspiration to final purchase.
FAQs About Pinterest Ads Agencies
How much does a Pinterest ads agency typically charge?
Most Pinterest agencies charge either a percentage of ad spend (typically 15-20% for smaller budgets, potentially scaling down for larger spends) or a flat monthly management fee. Management fees generally start around $1,500-$2,000 monthly for basic service and can range up to $10,000+ for enterprise clients with complex needs. Some agencies offer performance-based pricing tied to specific KPIs.
Do I need a Pinterest ads agency if I already have a social media team?
While your existing social team may have general social media expertise, Pinterest functions quite differently from platforms like Instagram or Facebook. A specialized Pinterest agency brings platform-specific knowledge about Pinterest’s unique algorithm, user behavior patterns, creative best practices, and technical implementation requirements. Many brands find value in having their internal team collaborate with Pinterest specialists, particularly during the initial strategy development and campaign launch phases.
How quickly can I expect to see results from Pinterest advertising?
Pinterest typically requires a longer runway than some other advertising platforms. Initial testing and learning usually takes 1-2 months, with performance improvements continuing over 3-6 months as algorithms optimize and learnings accumulate. Pinterest’s advantage is that once campaigns are performing well, results tend to be more sustainable with content continuing to drive engagement for extended periods.
What industries perform best on Pinterest?
While virtually any visual business can find success on Pinterest, certain industries align particularly well with the platform’s core use cases:
- Home decor and improvement
- Fashion and beauty
- Food and recipes
- Travel and destinations
- Wedding and event planning
- Crafts and DIY projects
- Fitness and wellness
- Personal finance (particularly visual content around financial goals)
That said, even B2B companies in visual fields like design, architecture, and marketing can achieve strong results with properly tailored strategies.
How does Pinterest advertising compare to Instagram and Facebook?
Pinterest advertising differs from Instagram and Facebook in several key ways:
- Intent: Pinterest users are actively searching and planning, creating higher intent than passive scrolling
- Lifespan: Pinterest content typically remains discoverable and drives engagement for months or years, compared to days or hours on Instagram/Facebook
- Format: Pinterest functions as a visual search engine, not just a social feed
- Competition: Pinterest generally offers less competition and potentially lower costs than the saturated Facebook/Instagram ecosystem
- Attribution: Pinterest often influences purchases earlier in the consideration cycle, making proper attribution more complex but also more valuable
Most brands find that Pinterest works best as a complement to other platforms rather than a replacement, serving different phases of the customer journey.
The post Pinterest Ads Agency: How to pick the best one? appeared first on Tailwind Blog.
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