ADT’s Chief Marketing and Communications Officer DeLu Jackson keynoted the annual CTV Connect Conference earlier this month, presented by Chief Marketer Network publications Cynopsis, AdExchanger, AdMonsters and Chief Marketer.
In the clip below (click image to view), Jackson shares how the 150-year-old security company is communicating to the next generation of customers, how demographic shifts are leading the brand to CTV, the channel’s role in content integration and achieving scale, and how AI is assisting communications.
Watch more videos from the CTV Connect, and read our two-part Marketers on Fire profile of Jackson here.
The post ADT Chief Marketing and Communications Officer DeLu Jackson on the Value of CTV appeared first on Chief Marketer.
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